Store Retail Solutions have recently had a blog featured on searchIQ called ‘How vital is Site Search? See what industry experts say!’
Kyle Burman, Managing Director at Store Retail Solutions, said in his featured article ‘Why Site Search & Navigation Is Crucial To Any Retailer’ on LinkedIn.
“People who use site search are more likely to purchase compared to those who use standard navigation as they are shopping with intent, i.e. they know what they want and as long as they can find it in a quick and easy fashion they’re more likely to make that purchase.”
The article clarifies why site search is crucial for online retailers and emphasised on user-friendly site search, auto-complete results and tracking zero results pages via analytics.
View the searchIQ industry experts blog by clicking here.